Yes folks, this includes the beloved WRX and STi. Despite the fact that Subaru has released the new Impreza (having driven it several times, I will say that it’s a vast improvement over the previous generation), neither this one, or the upcoming WRX and STi (rumoured to be on a new platform) will make its way to the United Kingdom.
Having cited reasons such as low demand and increased productivity from rival automakers, Subaru has decided to let the current supply of the new Impreza, as well as the WRX and STi stock run out. That’s right, once they’re gone, they’re gone. There’s a very slim chance that there will be an additional order if the demand is high enough, just like what happened with Suzuki here in America. In regards to the low demand, Subaru stated that potential buyers were no longer enamored with the Impreza and its high-powered brethren due to issues such as “its design, interior quality, performance and emissions.” Did they wait too long to update their vehicles to effectively compete with their bigger rivals? It’s extremely difficult to do so, and smaller players such as Mazda and Mitsubishi (actually, they have access to more funds than the other two) aren’t able to keep with with the likes of Honda and Toyota.
In any event, Subaru will now concentrate on what they know best, and that is SUVs and wagons…both of which are well-loved across the pond. In addition to that, they’re also wanting to put more effort into marketing their latest creation, the Subaru BR-Z. There’s currently a six-month waiting list in China, and if they keep supplies low enough, they may be able to sustain that waiting list for some time…perhaps they can replicate that in the UK. I wonder how conventionally sound it is to have a niche sports car replacing a C-segment saloon/hatchback in an automaker’s long-term strategy, but then again…Subaru is anything but conventional.
Source: Car Buzz